



Conversations will not be charged when a user messages a business using a call-to-action button on ads that click to WhatsApp or a Facebook Page CTA.įor full details on this pricing change, see Facebook's Conversation-Based Pricing page.The first 1,000 conversations each month will not incur any WhatsApp fee.During the session, there are no additional charges for any additional messages from the business or the end user.The charge will vary, depending on who initiated the conversation (the business or the end user).WhatsApp will charge once per 24-hour session of messaging between a business and a customer.Here's how the new conversation-based pricing model works: Note: Twilio's per message fees are not changing, and will continue to apply. This new pricing model will go into effect on Febru, and move from a per template/session charge to a single WhatsApp fee for the conversation based on who initiated (the business, or the end user). What is changing?įacebook is introducing a new conversation-based pricing model for all business globally sending WhatsApp messages. This guide explains how this new pricing model works, and what to expect.

Starting February 1, 2022, WhatsApp is switching to a new conversation-based pricing model.
